Leno

NBC is replacing their entire 10pm broadcast slot with Jay Leno. I'm pretty excited about this as I don't have to worry about any DVR conflicts on NBC at 10pm because you can bet I won't be watching Leno. NBC can brag about Leno moving the 'King of Late Night' moving to prime time, but this really is NBC waving the white flag. Take a look at the top 10 broadcast shows according to Nielson from the week of Dec. 1. There isn't a sitcom, drama or comedy from NBC in the top 10. Leno does average 4.8 million viewers, but that is much less than what an actual hit in the 10pm slot would generate. What a Leno show does have over the competition is cost. With the average cost of a show costing 3 mil per episode, Leno needs just 400k for his. This move wasn't about competing with the other networks, but about saving money and settling for average.